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Lambrini and Cheeky Bingo come together for a great night in

cheekylogoBorgUsually it is not recommended to play online bingo while drinking alcohol. However, as Cheeky Bingo has done a cheeky deal with Lambrini to offer its drinkers free tickets to special big money games at the end of May, June, July and August, an exception will have to be made. As Lambrini comes in at between 5% and 7.5% abv compared to an average wine at 13% and vodka at 35% to 50% there shouldn’t be too much of an issue.\r\n\r\nATOM Marketing have come up with the idea of bringing Cheeky Bingo to the attention of the legions of Lambrini girls in what looks like a marriage made in heaven where the target demographic is concerned – both being in the 21 to 34 range.\r\n\r\nCheeky Bingo is developing a Lambrini branded page and room and will be running the Lambrini Sparkling Jackpot on the last Friday of the month in May, June, July and August, each featuring a £10,000 guaranteed prize. As well as the big money bingo game there will be loads of special chat games offering bottles of Lambrini as prizes in a total cross marketing exercise.\r\n\r\nDanny Mahon, Head of Marketing at Cheeky Bingo, commented: “Cheeky Bingo players love to get together, have fun and chat online, just like Lambrini girls! We’re very excited about this partnership and look forward to welcoming Lambrini fans to CheekyBingo.com.”\r\n\r\nIt’s no surprise that he is excited at the potential given that in the region of 1.3 million bottles of Lambrini will be going on sale from the beginning of May with special labels featuring the Cheeky Bingo logo and offering the chance to win £10,000 for free if the offer of five free bingo tickets to the special Lambrini Sparkling Jackpot games is taken up.\r\n\r\nLorna Tweed, Brand Manager for Lambrini at Halewood International Marketing, said: “The Cheeky Bingo on-pack offer will engage with and reward many of our Lambrini fans, by offering them a chance to win a guaranteed £10,000 every month. Lambrini is always looking for new ways to engage with our loyal customer base, and Friday night online bingo is a perfect match for our consumers to enjoy nights in with friends.”

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