No bonus and no wagering is way forward says bingo network founder
It takes a brave person to question the deep seated perception that introductory and loyalty bingo bonuses are the backbone of the industry and the only sure way to guarantee traffic to a bingo site. One such person has put their head above the parapet this week and that is owner of Jumpman Gaming software and 15Network founder Ben Starr.\r\n\r\nIn a recent interview with eGaming Review Ben Starr said that it is time to remove ‘balance confusion and do away with wagering requirements’. He said, “The bonus cash war is over and customers understand the difference between Monopoly-style bonus money that is not available for withdrawal and regular cash offers that although possibly smaller, can be used across the entire product offering and have real meaning when it comes to balance and withdrawal.”\r\n
\r\nThe entrepreneur has already made a contribution to this ultimate aim by removing harsh wagering requirements on existing sites on his 15Network, which include Zingo Bingo and Lights Camera Bingo. While players can still get a 200% welcome bonus and take advantage of a Spin the Wheel feature for an additional bonus, all they have to do before being able to withdraw any winnings is wager just £30 real money – after that there are no further wagering requirements.\r\n\r\nHowever, the aim is to shake up the online bingo industry even more and make it easier to understand and fairer to players and a more level playing field among bingo operators. The idea is to set up a bingo network that is attractive and interesting to play at, but offers no welcome bonuses or reload bonuses or loyalty points, with the payoff being that there are no wagering requirements at all – what you win is yours to keep right from the word go.\r\n\r\nThis would end the battle of the bonuses with players flocking to sites with huge first deposit offers, only to find that should they win the bonus is worthless or there are wagering requirements attached that are almost impossible to meet.\r\n\r\nThe prospect of no bingo bonuses and easy access to winnings is a major change and will be a step into the unknown and it will be interesting to see if the players greet the new way of doing things with the enthusiasm that would make existing operators have to follow suit.