bgo Bingo owners £10 million marketing blitz
There is no getting away from bingo advertising on the TV these days and those ads are getting bigger and glossier all the time. The next batch of ads for bgo Bingo and stable mates such as Costa Bingo, Sing Bingo and City Bingo are likely to be bigger than most, given that bgo Entertainment their parent company has just unveiled a new ad agency and a £10 million budget.\r\n\r\nUK online bingo is big business and this latest financial commitment proves how important it is to be in the public eye and have a trusted and recognisable brand. The MWO advertising agency are experts in brand building and have campaigns for brands such as Wickes DIY suppliers under their belt.\r\n
\r\nIt would appear that Costa Bingo is the first online bingo brand from bgo Entertainment to benefit from the new spending and a celebrity endorsement has not been ruled out as part of the campaign. A well known face does help with the public perception of a bingo site and makes it more memorable.\r\n\r\nAlex Holt of bgo Entertainment said: “Costa has always been one of the leading bingo brands and with the appointment of MWO and the budget we are allocating to the brand campaign, we are confident that this will continue.”\r\n\r\nBy the end of 2013 there is no doubt that the name bgo Entertainment and all its bingo brands will be as familiar to online bingo players at the one that features the dapper fox, Foxy Bingo, and possibly rival its public profile.