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Bright Bingo TV advert launched

With a motto like ‘Brighten Up Britain’ the new Bright Bingo TV ad draws viewers in right from the word go to see just how this can be achieved by playing online bingo.\r\n\r\nThe thinking behind the idea is good. It takes three scenarios that many people don’t enjoy – getting up in the morning (let’s even imagine it’s a Monday morning), supermarket shopping and dieting – and brightens them up as playing at Bright Bingo could brighten your outlook. It could also be the case that it’s all a state of mind. If you brighten your mindset with regard to the activity you are doing it will not seem like a chore or boring. This would be where Bright Bingo comes in – they have created a bright fresh new site for players to enjoy that is different to most others already out there.\r\n\r\nThere is a lot of information to take in as the TV ad progresses so it will probably need to be seen more than once, but you can check it out here.\r\n\r\n\r\n\r\nThe key messages are that new players at Bright Bingo will get £25 to play for just a £5 first deposit – that message remains on screen almost the whole way through the ad, that there is a brilliant loyalty scheme called Bright Sparks, that they have free bingo and that they have guaranteed jackpots. It also repeats the welcome offer.\r\n\r\nWhat it doesn’t do is tell people that the software is almost unique, so chances are they won’t have already tried it.\r\n\r\nIt is a bingo TV ad that will stick in people’s minds and that, after all, is the aim.

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